Crafting your Perfect 60 Second Pitch

We’ve all been there. It’s your turn to pitch to the room, everyone seems to have nailed their pitch but you’re not sure how to sell yourself and highlight your expertise.

Your 60 second pitch is vital for attracting the right clients and contacts. Here I have broken down my top tips to perfect your 60 second pitch:

Start with a Compelling Hook

Grab Attention Fast - Use the first 5-10 seconds wisely. Create immediate interest.

Use a Striking Statistic - Share a surprising fact that highlights the problem you solve.

Ask a Thought-Provoking Question - Challenge listeners to think about their needs.

Example: “Did you know that 56% of business owners say they struggle with sales? I help fix that.”

Clearly Communicate your Value

Focus on your Value - Explain outcomes, not just services. Show how you improve their situation.

Avoid Industry Jargon - Use simple language that anyone can understand. Technical terms create barriers.

Example: “I help small businesses grow by creating data-driven sales and marketing strategies.”

Frame the Problem you Solve

Identify Pain Points - Name specific challenges your audience faces. Speak directly to their struggles.

Show Understanding - Demonstrate that you truly grasp their situation. Build credibility through empathy.

Quantify the Impact - Use numbers to illustrate the cost of inflation. Make the problem tangible.

Example: “Without a sales strategy, businesses face stagnation and missed opportunities; leading to low sales and profits.”

Highlight What Makes you Unique

Articualte your edge - What makes you different from competitors?

Showcase your Approach - Highlight your unique methodology or perspective.

Emphasise Results - Focus on your track record of success.

Example: “My hands on approach of working within your business will increase your sales, profits and guarantee growth.”

Share a Concrete Example

Provide Proof - Include specific results from a recent client success. Numbers add credibility.

Keep it Brief - One example is enough. Choose your most impressive case study.

Make it Relatable - Select an example similar to your listener’s situation.

Example: “Last month, I helped a local manufacturing company secure £40K in sales and attract 5 new customers.”

End with a Clear Call to Action

Suggest Next Steps - Be specific about what you want to happen next.

Express Enthusiasm - Show genuine interest in future conversation.

Make it Easy - Offer something low-commitment, such as a coffee.

Share Contact info - Have your business card ready.

Example: “If you’re looking to grow and bring in a tried and tested sales specialist into your business for the fraction of the cost, I’d love to discuss it over a coffee.”

Practice Makes Perfect

Draft your Pitch - Write it down and refine it until every word counts.

Time Yourself - Use a stopwatch. Stay under 60 seconds.

Record and Review - Listen for clarity and confidence. Eliminate filler words.

Test with Friends - Get honest feedback. Iterate based on reactions.

Have fun crafting your perfect pitches. Once you’ve perfected your pitch, you’ll notice the difference. If you need a second ear to review your pitch, don’t hesitate to get in touch.