Established Manufacturing Company in South Yorkshire
This established South Yorkshire-based manufacturing company approached us with a clear objective — to expand their customer base, with a strong emphasis on attracting more overseas clients. While they had a solid reputation in their industry, they needed a more targeted and systematic approach to open new markets and generate international leads.
Understanding the Challenge
The business had a proven product offering and strong operational capabilities, but lacked a dedicated process for identifying, tracking, and converting new prospects, particularly in overseas markets. Without a clear sales system in place, opportunities were being missed and growth potential was underutilised.
Implementing Change
To address this, we designed and implemented a specialist sales pipeline tailored to their sector. This system tracked every stage of the sales process — from initial contact with potential clients, to enquiry, to confirmed order. The aim was to ensure no lead was lost and every opportunity was followed up.
Results Achieved in Just 3 Months
The impact was both immediate and measurable:
275 qualified companies contacted
159 enquiries received, collectively worth £1.9 million
Enquiries from 51 companies across 25 different countries
5 new customers secured, generating £23,000 in revenue
The Outcome
By the end of the project, the client had a fully functioning, systematic sales process that not only increased enquiries and orders in the short term but also provided a valuable database of qualified prospects for future growth. This structured approach is now a key driver in their strategy to expand internationally and take the business to the next level.
